Our Blog
Stay updated with the latest thinking from the team building SMARTON, Skibdrip, and Sunbots Marketing.
Say It Once. MIRA Does the Rest — How AI Voice Assistants Are Redefining Accessibility
For over 15 million visually impaired individuals in India, SMARTON and its voice-first AI assistant MIRA are transforming daily life through intelligent accessibility.
Why Virtual Try-On Is the Future of Fashion Retail — and How AI Is Making It Real
Returns are killing fashion retail. AI-powered virtual try-on from Skibdrip lets customers see exactly how garments look on their body before buying.
Building Technology That Fights for Inclusion: The Story of Suket Amin
How Sunbots co-founder Suket Amin is creating assistive technology that puts visually impaired users first — from smart glasses to national recognition.
What is AI marketing automation? A guide for SMBs
More than scheduling: campaign planning, drafting, publishing, and analytics under one brand voice. Five characteristics and when it makes sense.
How to build an AI-native marketing team
What an AI-native marketing team looks like: three roles to keep, two to redesign, the daily rhythm, and the artefacts that compound.
Multi-channel campaign planning with AI: a 30-day template
A 30-day campaign planning template you can copy this week: calendar, channel mix, asset list, approval flow, and measurement plan.
The marketing tools AI replaces (and the ones it does not)
An honest list of what AI marketing automation can replace today, what to keep, and what is still a year away. Saves you from buying the wrong stack.
The brand-voice problem in AI marketing (and how to fix it)
Why most AI-generated marketing reads off-brand, and the fix: training examples, a voice rubric, drift detection, and a weekly review.
WhatsApp marketing for small businesses in India: what actually works
The app, the Business app, and the API: what each costs in India, what to send, what gets you blocked, and where AI fits without spamming.
Festival marketing for small businesses: planning the Indian calendar like an operator
Festival season drives a third or more of annual retail revenue in India. The operator’s method: 6-8 dates, fixed lead times, batch production.